Healthy snacking heroes

We all like to snack, but healthier choices can be harder to find. Never fear, Mighty Fine is here, to save the day! 

 

Mighty Fine are a big, bold brand with a heroic spirit. Until now, they just didn’t have the ‘larger-than-life’ visual language that suggested so.

With the shift in consumer purchasing trends towards dot com rather than bricks and mortar retail, Mighty Fine needed a brand and packaging design solution that worked as well on online as it did in the supermarket confectionary aisle.

MF Almonds latest work images MNv5-08.jp

The final design oozes iconicity and simplicity with its confident bold typography, super-scaled product illustration and punchy colour coding across the range.

Mighty Fine’s Almond Dips are available now and are already being stocked by Amazon, Ocado, Sainsbury's and a number of healthy convenience food stores. Other products in Mighty Fine's range will be relaunching in 2020.